Automotive Licensing: $5 Billion Global Automotive Licensing Market Is Dominated By U.S. Brands
Automotive Licensing: $ 5 Billion Global Automotive Licensing Market Is Dominated By U.S. Brands
New York, NY (PRWEB) February 10, 2006
The worldwide market for sales of licensed merchandise based on car brands reached $ 5.1 billion in 2005, according to “Global Opportunities In Automotive Licensing,” a new research study from EPM Communications, Inc., publisher of THE LICENSING LETTER.
The combined brands of General Motors (including Chevrolet, Hummer and Cadillac, among others), Ford (representing Mustang, Lincoln, Aston Martin, Land Rover and Volvo, among others), and DaimlerChrysler (covering the Chrysler, Dodge and Jeep divisions) account for 80% of the worldwide market.
“Global Opportunities In Automotive Licensing” is the first-ever detailed look at global automotive licensing, comparing the Big 3′s licensing strategies, royalty income, and growth prospects. The study also provides an overview of other global auto-based licensing programs.
“With more than 1200 licensees for the Big 3 alone, automotive licensing is dominated by toys, videogames, apparel and accessories, auto accessories and collectibles,” says Ira Mayer, President and Publisher of EPM.
“’Opportunities In Global Automotive Licensing’ guides licensing executives, retailers and manufacturers through each product category, distribution channels, agency representation, factors impacting royalty rates and the non-royalty benefits of licensing,” Mayer adds.
Subjects covered include:
–How much licensed auto merchandise is sold through mass, department and specialty stores — and how much trackside at racing events and through dealerships.
–How customization and urban fashion and culture influence product design and marketing.
–Which auto brands are going after the youth market, high-end retail and expanding their worldwide reach.
–Replica, vintage, racing and niche/lifestyle licensing strategies.
The report is provides the facts and analysis needed by those looking to benchmark long-standing auto licensing programs, as well as by those new to this lucrative marketplace.
Published February 2006, 32 pages, including nine exhibits; price: $ 1195 ($ 895 for subscribers to any EPM print newsletter). Instant PDF download, as well as print edition, available.
About the Publisher
“Global Opportunities In Automotive Licensing” is produced by the Editors of The Licensing Letter, a twice-monthly newsletter published by EPM Communications, Inc. EPM also publishes “The Licensing Business Handbook,” “The Licensing Letter Sourcebook,” “International Licensing: A Status Report,” “The Licensing Letter’s Royalty Trends Report” and other newsletters, research studies and directories.
About This Survey
To view the complete Table of Contents for “Global Opportunities In Automotive Licensing,” please visit http://www.epmcom.com/auto. To download a sample issue of The Licensing Letter, please visit http://www.epmcom.com/tll.
EPM Communications, Inc.
160 Mercer St., 3rd Fl.
New York, NY 10012
212-941-0099
CONTACT: Ira Mayer, Publisher?212-941-1633, ext. 27
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