Booty Parlor, The Leading Sexy Beauty and Lifestyle Brand, Unveils Transmedia Partnership with Lionsgate
Booty Parlor, The Leading Sexy Beauty and Lifestyle Brand, Unveils Transmedia Partnership with Lionsgate® to Develop Original Programming for Television, Home Video and Digital Platforms
Los Angeles, CA (Vocus/PRWEB) January 28, 2011
Sexy beauty, confidence and lifestyle brand Booty Parlor has entered into a multi-media partnership with LIONSGATE’s ®, the leading next generation entertainment studio, it was announced today by Booty Parlor’s President, Charlie Myers and Lionsgate Television Group President Kevin Beggs.
Through the agreement with Booty Parlor, Lionsgate has acquired the television, DVD, digital and international distribution rights to “The Official Booty Parlor Mojo Makeover: Four Weeks to a Sexier You,” the debut book by Booty Parlor founder and sexy lifestyle expert Dana B. Myers, which is published by Harper Collins and launches this week.
The first project in development is a reality TV series featuring Myers as an on-camera expert. She and Charlie Myers will serve as co-executive producers, along with David Tenzer and Jared Hoffman of Generate, who represent Dana B. Myers and Booty Parlor.
Booty Parlor was launched in 2005 with a mission to help women boost their sexy self-confidence and all of the company’s products are specifically designed to inspire women to feel more attractive, desirable and sexy. The brand is sold in many of the world’s leading stores and hotels and via its website. Founder Dana B. Myers has carved a niche for herself as a sexy lifestyle expert, helping to redefine and transform the love lives and relationships of women ranging from housewives to A-List celebrities. Dana has been featured on numerous television shows, including Access Hollywood Live, VH-1’s The Fabulous Life of Celebrities, and The Today Show.
Booty Parlor President Charlie Myers said, “Booty Parlor’s mission is to help improve the love lives and relationships of millions of women everywhere, so when it comes to developing and distributing first-rate content to help deliver our message in today’s global digital marketplace, there simply isn’t a better strategic partner than Lionsgate.”
Lionsgate Television Group President Kevin Beggs stated, “Booty Parlor is developing compelling content about a key area of women’s lifestyles that has not yet been widely explored on television. Dana B. Myers is a unique personality who communicates with women in a very smart and accessible way and we look forward to a great collaboration.”
ABOUT BOOTY PARLOR:
Booty Parlor (http://www.bootyparlor.com), America’s premiere sexy beauty, confidence and lifestyle brand, was conceived on the premise that confidence is the sexiest thing a woman can have.
Launched in 2005 by married couple Charlie and Dana B. Myers, the brand was founded on the belief that every woman deserves to feel sexy, desirable, and satisfied. The award-winning products, from Pheromone-infused skin creams and perfume, to our aphrodisiac lip glosses, kissable body toppings, and flirty bedroom accessories, are designed to boost a woman’s confidence and inspire her to create sexy experiences in her days—and nights.
A-list celebrities adore the innovative products and exquisite packaging, which are sold in many of the world’s leading boutiques and finest hotels.
ABOUT LIONSGATE
Lionsgate is the leading next generation studio with a strong and diversified presence in the production and distribution of motion pictures, television programming, home entertainment, worldwide channels, video-on-demand and digitally delivered content. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as “Mad Men,” “Weeds” and “Nurse Jackie” along with newer series such as “Blue Mountain State” and “Running Wilde” and the syndication successes “Tyler Perry’s House Of Payne,” its spinoff “Meet The Browns,” “The Wendy Williams Show” and “Are We There Yet?”.
Its feature film business has generated such recent hits as THE EXPENDABLES, SAW 3D, THE LAST EXORCISM, TYLER PERRY’S WHY DID I GET MARRIED TOO?, KICK ASS and the critically-acclaimed PRECIOUS, which won two Academy Awards® last year. The Company’s home entertainment business has grown to more than 7% market share and is an industry leader in box office-to-DVD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.
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