J. Winsper & Co. wins public relations account for luxury brand, Moonrock Paper
J. Winsper & Co. wins public relations account for luxury brand, Moonrock Paper
(PRWEB) July 22, 2004
J. Winsper & Co, a full-service agency with extensive experience in the luxury marketing sector targeting high net-worth, affluent consumers, has been retained for public relations by Moonrock Paper Company, headquartered in Burlington, MA.
The agency will be chartered to handle a host of public relations activities including co-branding, event management, and media relations. The Agency is also slated to manage the brand at the strategic level including advertising, managing new line extensions, product launches, web marketing and overall brand communications.
Moonrock Paper is redefining the whole industry by focusing on a consumerÂs relationship and experience with luxury paper by introducing upscale products targeted towards contemporary, urbanites. The portfolio of Moonrock products includes Wedding Heirlooms; Complete Bridal Trousseau Storage for the discerning bride; Modern Vines, social engagement gifts and accessories.
ÂWe have lofty plans at Moonrock Paper and we couldnÂt be more comfortable with J. Winsper & Co.Âs ability to help lead us to our business goals. Their luxury marketing practice, combined with their history of building brands, will be the difference in our strategic and creative communications effortsÂ, states Sue Hickey, CEO of Moonrock Paper Company. ÂIn addition, we are looking to leverage their advertising and integrated services in the near future and see them as a strategic marketing partner for Moonrock in the years aheadÂ.
ÂWhat an exciting client. Moonrock is for the paper industry that Starbucks is for the coffee industryÂ, states Jeff Winsper, president of J. Winsper & Co.  Moonrock is a multi-faceted company as they are the first company ever to introduce the concept of Âtree-free paper accessories to North America and organize suppliers around the world to deliver world-class tree-free paper products. It is also the first company ever to introduce a brand of tree-free paper accessories into upscale retail markets. We are excited to help put Moonrock Paper on the map by developing classic and non-traditional public relations efforts and programs.Â
This account marks the agencyÂs continued effort to work with global brands that target high net-worth, affluent consumers consuming luxury brands. The Agency is a charter member of the Luxury Marketing Council.
J. Winsper & Co. (http://www.jwinsperandco.com) is a full-service brand advertising and marketing communications agency with offices in Boston, MA and Providence, RI. It provides honest, compelling, integrated communications that accelerates its clientÂs business during times of discontinuous change. Blending two decades of rich experience with the vitality of a newly minted venture, the independent agency represents both emerging and established companies in a variety of industries, including technology, business-to-business, finance, retail, luxury and consumer markets. Consumer client experience includes Aston Martin, UBS, Cannondale, Raytheon Aircraft (Beechcraft Jets) and YoungÂs Brewery. B2B experience focuses on c-level marketing communications with clients such as Hawker Jets, and Information Builders.
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