Madhouse Appointed to Devise Toyota Germany Campaign
Madhouse Appointed to Devise Toyota Germany Campaign
(PRWEB) July 7, 2006
Creative agency Madhouse has beaten two German agencies in a pitch to devise a campaign for Toyota Motor Marketing Germany. The agency will create a direct mail campaign targeting 2 million Toyota customers across Germany with a major seasonal promotion for their accessories and maintenance services.
The win is a coup for Manchester based Madhouse who were invited to pitch against the German agencies following on from the successful work they have done for the central European division of the car giant.
Commenting on the appointment, Joint Managing Director, Peter Craven said,“Obviously we’re immensely pleased to have been appointed to work with Toyota Germany against stiff competition from agencies based in their country. We have a fair amount of experience of working across different European territories so we understand the importance of appreciating cultural differences and this will be fundamental to the work we do with Toyota Germany.”
The direct mail pieces will be sent out direct to Toyota owners and via Toyota Germany’s network of 1000 dealers. Madhouse has devised a system that gives dealers the option to personalise the material depending on what elements of the overall accessories, parts and service options they offer.
Ralph Donhardt, Manager of Customer Service Marketing explains why they chose Madhouse, “We were very impressed with Madhouse’s experience of pan-European campaigns and they also demonstrated an in-depth knowledge of our industry. In addition to being very creative they also showed that they had considered all the logistical aspects to producing marketing literature for varying audiences and this was a key factor in our decision to appoint them.
Madhouse Associates, formed in 1998, has an impressive client list that also includes Astra Zeneca, Motorola, Capital One , Redrow Homes plc and Lexus. Offering marketing, advertising and design services, the agency has built its reputation on providing sound strategic advice combined with outstandingly creative, yet practical, solutions. Madhouse employs close to 30 staff across its two offices based in Manchester and London, all of whom recognise the importance of working as an extension to the client’s marketing team.
http://www.madhouseassociates.com
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