The Mercedes Trophy Golf Tournament 2004- Swing, Sweat & Shine
The Mercedes Trophy Golf Tournament 2004- Swing, Sweat & Shine
(PRWEB) March 18, 2004
The grand finale of the Mercedes Trophy Golf Tournament 2004 concluded to an exhilarating finish at the award distribution ceremony held on the luxuriant expanse of the Corinthian Club at Pune on Saturday evening.
The WhoÂs Who of Pune was present in their finest designer outfits. Mercedes owners participating in the Golf tournament waited with eager anticipation for the announcement of the three finalists that would fly to Stuttgart, Germany, to compete in the World Finals. They would have to wait a little longer, since the event opened up with a fashion show; wherein designer Seema Roye exhibited her fine collection of formal wear, Indian ethnic outfits, western outfits and Indo-western fusions.
Fashion models strutted the ramp wearing a wide range of designer outfits- from smart western to ethnic Indian ones. While the fashion models sashayed the ramp, the crowd clapped, reveling every moment, even as super models Aditi Govitrikar, Vidisha Pawate, Viveka Babaji, Pramita Katkar and Alicia Raut (both Femina Miss India finalists) strutted their stuff on the catwalk. The combination of pulsating music, brilliant lighting and the finest display of fashion models under one roof, was a heady mix of pleasure for the august gathering.
Next on the agenda was the moment that all were waiting for. The announcement of the three finalists that would fly to Stuttgart and the winners of the Mercedes Trophy Golf Tournament 2004. The winners were Atul Malhotra from Mumbai, Sanjay Nadgouda from Bangalore and Mohit Verma from Delhi.
Atul Malhotra, with 40 points was closely followed by Phiroze Dubash, with 36 points in Category A (0-13) both from Mumbai. In the category B (14-19) Sanjay Nadgouda from Bangalore stole the limelight with 37 points followed by Ashutosh Sharma from Mumbai with 36 points; In C (20-24) category the winner was Mohit Verma from Delhi with 42 points and the runners-up was Austin Roach from Bangalore with 37 points.
The special prize for the longest drive in the MenÂs category (347.6 yards) was awarded to Mr. Rajesh Patil and Ms. Virginie Malliard for the Ladies category (255 yards ). The prize for closest to the Pin (10 ft.) was won by Ms. Salomee Kapadia. Mr. Hans Michael Huber, Managing Director and CEO of Daimler Chrysler India, congratulated the winners
But the super model that wowed the august gathering was none other than the fabulous Maybach  DaimlerChryslerÂs latest offering, which was the envy of the ramp models too. The Maybach was grandly unveiled to resounding display of fireworks. The luxurious car, unveiled for the first time in Pune had eager Mercedes Benz owners and guests savoring and cherishing the experience of sitting in it. Here was the car, designed as an ultimate in luxury. People were posing in front of the Maybach  clicking photographs with this ultimate dream machine. One enthusiastic father clicked photographs of his two little boys with the car, sighing, ÂWho knows? One day my kids may own one!Â
The grand finale came to an end with a sumptuous dinner. The talk veered around the Maybach and the next yearÂs Mercedes Golf Trophy Tournament 2005. There was excitement for the three winners who were scheduled to fly to Stuttgart, to participate in the World Final to be held from 23rd September to 28th September 2004. A grand evening celebrated in grandeur and style!
The Prelude
Like the unforgettable Mercedes Golf Trophy Final event, the beginning of the tournament also started on a high note.
Corporate India was not just shining but also swinging with great flamboyance at the Mercedes Trophy Golf Tournament 2004 (western region) held at the Willingdon Club, Mumbai. The exciting event, which saw wide spread participation from corporate India was an exclusive event organized by Mercedes-Benz.
The Mercedes Golf Trophy is an annual feature in the golfing calendar that attracts participation including whoÂs who of corporate India. The tournament was held in three regions (Western- Mumbai , Southern- Bangalore, Northern & Eastern- New Delhi). The winners and runners-up in each category went on to play the national finals at Pune on March 6th 2004.
Early morning on January 31st 2004, at the Willingdon Sports Club, Mumbai the parking lot outside the golf course was dotted with a string of neatly parked Mercedes Benz cars- from the well-polished, well maintained yesteryear models to the latest exquisite and desirable sleek E & S class. Standing in the parking lot  regal and elegant, like royal chariots ready to race, ready to compete and ready to win. And thatÂs exactly what their owners had come for. To compete and win in a game of golf!
There was a thrill in the air and a mixed feeling of nervous excitement around the green, a sense of quite anticipation and expectation, restless golfers eager to hit the green and flaunt their thing. A long wait was finally over. The time had come to compete and play; and to be the best among the best. The Mercedes enthusiasts in their golf gear head for the golf club and toward the registration desk, to collect their Mercedes T-shirts and hats. The Mercedes Trophy Golf Tournament 2004, (Western Region) has just kicked off .
So why golf? Says Mr. Hans-Michael Huber, Managing Director and CEO of DaimlerChrysler India, ÂThe philosophy of the Mercedes Trophy is to bring our customers and friends closer through activities they would like to identify with and get them further associated with the Mercedes brand. Golf is a sporting activity that reflects our brand value of striving for perfection. And our friends and customers experience the spirit of the game with the Mercedes passion and enthusiasm.Â
Over 160 participants vied for the honors in a two-day event. Well-known corporate bigwigs like Vijay Chauhan, Managing Director- Parle Products, Harsh Mariwala, Managing Director- Marico Industries, Mr. Pioner, Managing Director- Swarovski Crystals, Harsh Amersey, Managing Director- Milton Ltd. and Mr. Doser, Managing Director- Swiss International Airlines, were amongst the corporate leaders who were part of the excitement on the greens here.
The winners in the three different handicap categories were Mr. Sandeep Patkar, Mrs. Geeta Parikh, Mrs. Mehroo Irani, Ms. Lyla Nicholson, Mrs. Peetam Vally and Mr. Ashutosh Sharma. There was a grand party at The Taj Mahal Hotel in South Mumbai after the two-day event. The winners of the Western region were felicitated, with the evening being graced by the likes of Anna Bradmeyer (model and brand ambassador for Mont Blanc), Hans-Michael Huber, M.D. and CEO of Daimler Chrysler India and actor R. Madhavan, who made an appearance at the Mercedes party.
The southern region battleground was at Bangalore. Like Mumbai, BangaloreÂs KGA Wills Sports Club, too had its fair share of corporate bigwigs, yuppies and whoÂs who participating in the event here. Harish Kamath was adjudged winner closest to the pin and cricket commentator Charu Shama was declared the winner for the longest drive. In the handicap category 20-24 Rohan Hegde was declared the winner, Ayaz Jawad won in handicap category 14-19 and Sathya Prasad won in handicap category 0-13.
The west was conquered and so was the south, next on the itinerary was the elite of the north. DelhiÂs rich and famous was in full attendance for the northern region clash of the Mercedes Trophy Golf Tournament at the DLF Golf & Country Club. Celebrities, politicians, businessmen, for that matter the entire blue-blooded clan of the northern region were present in their finest designer sport labels and their branded golf kits.
Cricket icon, Kapil Dev, famous for his nimble Natraj cricket shots, while wielding the willow, proved once again that he could be extremely exquisite in his timing with a golf club in hand. Kapil Dev was adjudged winner for the longest drive.
With the tournament played in Mumbai, Bangalore and Delhi, the stage is set for the grand finale in Pune on March 6th 2004, with the stakes suddenly getting higher. Especially, since the three lucky winners of the Pune finals will travel to Stuttgart, Germany on September 23rd to September 28th 2004, to participate in the Mercedes Trophy World Final 2004, an annual congregation of the finest-proven players and Mercedes Benz enthusiasts.
After the tee off amidst the cool breeze in the morning at the Pune Golf Club course by  golfers among the pride owners of Mercedes, the competitive spirit was evident as the event progressed. After all there was much at stake. The action on the green was competitive golf at its best – precision drives; smooth putts and sound swing mechanics were the order of the day.
The Mercedes Trophy Golf Tournament is also a Customer Relationship initiative of DaimlerChrysler India. But even as corporates are grappling with innovative and thought-provoking initiatives to keep their customers and clientele a happy and satisfied lot, this German car giant has been successfully carrying out CRM initiatives for its royal & loyal customers for the last 13 years by hosting the ÂThe Mercedes Trophy- Story of Success. Its annual golf tournament played in most parts of the world where Mercedes Benz has an official presence; this trophy attracts the rich & the famous of society and bring them together on one platform where they vie with each other for the prestigious Mercedes Golf Trophy.
Golfer Meher Nicholson, one of the three finalists of the Mercedes Trophy, who went to Stuttgart in September 2003, also participated in this yearÂs tournament. Meher was still wowed about her experience of traveling and participating in the Mercedes Trophy at Stuttgart. There, Meher alongwith the other two finalists Capt. Shakthi Dogra and Amit pal Singh Gooller, also had the opportunity to visit the DaimlerChrysler plant in Stuttgart. All finalists are given the grand tour of the plant to get a first hand view on how the legendary car-makers build these coveted, desirable, sleek & smooth mind-boggling dream machines.
Swiss International Airlines is one of the co-sponsors of the Mercedes Trophy Golf Tournament 2004. They will fly the lucky three winners to Stuttgart in September. But the goodies donÂt end there, Mont Blanc & TaylorMade, the other sponsors also have some goodies lined up for the winners. Mont Blanc will present their exquisite range of fine writing instruments and accessories and TaylorMade will present the best performance golf equipment to all lucky winners and runners-up in each handicap category at the four tournaments.
In short, the Mercedes Trophy 2004 lived up to its reputation as it promised a Âswinging time both on the golf course and off it.
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